This is the final part of the series and in this article I will look at the types of results and reports that are returned from MailChimp into Sage CRM.
Within Sage CRM there is a scheduled job that retrieves the results of the campaign from the MailChimp server. This job is scheduled by default to run every hour.
If you are very impatient and want to know almost minute by minute whether people are reading your emails then you can also force a fetch of the data by clicking on the refresh button.
There is also an additional full synchronisation that runs every 24 hours that fetches data such as opt outs.
All this behaviour is all controlled by settings within the custom_sysparams table.
The report that we see within Sage CRM is a summary of the information displayed within the MailChimp screens.
If you want to know more about your subscribers and where they and how they interacted with you email there you can always see this within the MailChimp interface. Here you can see where my correspondents were who opened the emails.
Within the Sage CRM screens however you can see all of the key information about a campaign.
You can see how many people have opened the email, who clicked links within the message and how many subscribers bounced and which people chose to unsubscribe.
Each of the main totals are hyperlinks that can be followed to reveal the names of those contacts in Sage CRM who have interacted with the message you sent.
From each result-set for every campaign you create you can create another Group. This group in turn can be saved and then sent to MailChimp to create a segment that targets those subscribers who are most likely to take the action that you desire.
I found the integration very easy to setup and configure. The export of group information to MailChimp works like a charm and the creation of the campaign is so quick and simple.