As the owner or manager of a successful company, you may already know the benefits of an Enterprise Resource Planning (ERP) solution and the value it brings to your business. You may have had less time to consider how ERP can integrate with Customer Relationship Management (CRM) software and increase efficiency and productivity in your company. CRM was once considered the preserve of sales, marketing and customer service teams, but it’s not just a departmental tool. Gartner defines CRM as a business strategy that optimises profitability, operational efficiency and customer satisfaction by implementing customer-centric processes*.