A recording making the case, and demonstrating Sage CRM capabilities, by persona, for standalone & integrated CRM
Presented by David Beard. The matching slides are also located here.
"Planning, executing, and measuring the success of marketing campaigns becomes much easier with Sage CRM in your business. Be sure you get the right messages to the right people at the right time, by blending profile information, purchase histories, interests, demographics & more to deliver more highly targeted campaigns. You can monitor budgets, calculate direct revenue yields, and track leads and opportunities, ensuring that you focus all your efforts on the prospects most likely to purchase.
Attend this session, along with colleagues who are responsible for marketing, to see how Sage CRM can be utilized within your organization."