This will change the Title of each browser tab. When demoing Sage CRM or working on a customisation it is very normal for a consultant to open up several browser tabs each one displaying a CRM screen produced by a separate login. You may be working on customisation around security so need to have one tab to show the screen the System Administrator (Admin) sees, another to show the Sales Managers screen (Susan Maye) and a 3rd for the Support Manager (Kylie Ward).