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I'm sure many of you out there have been in this position: you craft a beautiful, logical, well thought through email which is due to be sent to a large stakeholder list. Then you hit send. After a few seconds you experience that moment we all dread - "did I forgot to attach the file?"...

Hi there, To give some context to the analysis metrics, it is important to understand the context of the demo data. The hypothetical company, Panoply Technologies, is a vendor of time and event management software. To boost sales they have decided to run an event in New York, and have built...

"Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of its poor email practices. - Merkle (Feb. 2009)" The above quote highlights a key point that email marketers must bear in mind - your email campaign is often...

Hi there! As we come towards the end of this blog series on "Email Marketing Segmentation", it is important now to turn some of this theory into practice and take a look at implementation. Once you have chosen your segments you need to consider the different methods available for using...

Hi there, In the final part of this section on maximising automation potential, we will focus on driving users to generate content, exploiting cross-sell opportunities in transactional mail and targeting customers who don't complete purchases online. Drive user to generate content It...

Hi there! To ensure that you can easily access all the blog content on this subject (as of 2 weeks ago we had 30 blogs posted and 46,000 views - thanks to all!), please use this blog link as your directory for accessing each of the topics and themes covered since the series began last year. This will...

Hi there, Further to the previous blog introducing email marketing metrics, this week we are going to take a look at the principles surrounding the top 3 - clickthrough, open and deliverability. Clickthrough Rate: The most tracked email metric is click-through rates. With the tight integration...

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Hi there, In the final blog in both the "Analysis" phase, and in fact of the full 6 part series, we will revisit the demo data results in Sage CRM, have a short summary of the "Analysis" phase and look at some next steps. Revisiting the "Time/Management Event"...

Hi there! Before designing your email you will hopefully have consulted internally on the campaign objectives and ensured your creative ideas are aligned with the brand direction. Now it is time to turn to the type of email you are going to send, and then decide on an appropriate template for...

Hi there! Implementing automated marketing into your campaign is a decision that has to be carefully considered. The benefits in terms of increased ROI are tangible and real (if done correctly), however there are considerable challenges. These include aligning automation with campaign and company...

Hi there, Further to yesterday's blog on "re-engagement", it is also possible to focus your content based on a particular step in a sales lifecycle. This allows you the opportunity to both build anticipation and possibly cross-sell or up-sell other related services. This is done...

Hi there! To follow on from the previous blog on graphic versus text in your email layout, let's take a look at some other key points around personalisation and mobile devices . Personalisation: From greeting and subject lines to whole content blocks, personalisation can be achieved...

Hi there! In the previous blog ( Email Marketing List Growth - Some tips! (1/2) ) we looked at 2 simple tips for improving your list growth, today we look at 2 further areas to consider: Make your subscription process easier to use Make sure you don't ask for too much information...

Hi there! Today we're going to take a brief look at template choice and design. Once you have decided on the design type, this step is important as your template is the architecture that will hold your email content. There are no rules to say that one template is a better model than the next...

Hi there, In this blog we will look at " Opens by email and unique opens by email" , "Clicks by link, unique clicks by link, unique clicks by email" and "Unopened, bounced, unsent" metrics. Opens by email and unique opens by email These two metrics are similar...

Hi there! To follow on from the previous blog on HTML and rendering in your email layout, let's take a look at some other key points around graphic versus text. Graphic versus Text: According to Marketing Sherpa* only 33% of those surveyed in 2010 had images turned on by default. So...

Hi there! As we come to the end of this blog series on email marketing "Layout and Design", we'll finish up by taking a look at the content section and focus briefly on subject lines. A final blog will follow with a summary of the key points under this topic. When it comes to...

OK so you've spent time developing your template, proofing your text and making sure that you've included all of your desired recipients in your group. You then send your E-marketing e-mail out into the ether and hope that people have read it! Right? Well no! With Sage E-marketing for Sage CRM...

Hi there, In the previous blog we took a brief look at implementing a welcome programme as part of your automated campaign. We also highlighted the importance of understanding your customer sales lifecycle. At this point you will be in a position to start developing different campaign content...

Hi there! This week we move on from email marketing strategy to an area of huge importance to the success of an email marketing programme - segmentation. Segmentation is the method by which we craft information that is tailored and delivered to a specific target audience or group. So why is it...

Hi there! To follow on from the previous blog on personalisation and mobile devices in your email layout, we finish up this mini-blog series on layout by looking at one of the more advanced tools you can use - heatmaps . Heatmap and Layout: One of the more advanced tools that companies...

Hi there, In the second part of this blog we will take a brief look at the other main UI screens in Sage E-marketing for Sage CRM: the E-marketing Campaign Summary Screen, E-marketing Campaign Analysis Screen and Report Screen . E-marketing Campaign Summary Screen: As the name would suggest...

Hi there! There are a number of ways in which you can use the data that you hold on your customers to build up a more accurate picture of the type of lifestyle and habits they are likely to have. This can be a very powerful way of determining how you should talk to these customers, what offers will...

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