Hi there!

To ensure that you can easily access all the blog content on this subject (as of 2 weeks ago we had 30 blogs posted and 46,000 views - thanks to all!), please use this blog link as your directory for accessing each of the topics and themes covered since the series began last year. This will be updated periodically as more blogs are added.

 

Good luck!

David

Follow me @Sage_CRM_DavidR

 

Introduction:

Top Email Marketing Tip - Develop a Programme!

The Email Marketing Programme Explained

 

Strategy:

Email Marketing Strategy - Setting Goals

Email Marketing Strategy - KPIs

Email Marketing Strategy - Brand Alignment

Email Marketing Strategy - SWOT Analysis

 

Segmentation:

Email Marketing Segmentation - Introduction

Email Marketing Segmentation - Setting Objectives

Email Marketing Segmentation - Finding the right data

Email Marketing Segmentation - By Profile (1/3)

Email Marketing Segmentation - By Behaviour (2/3)

Email Marketing Segmentation - By Lifestyle (3/3)

Email Marketing Segmentation - Implementation and Summary

 

Layout and Design:

Email Marketing Layout and Design - An Introduction

Email Marketing Layout and Design - Design Type

Email Marketing Layout and Design - The Template

Email Marketing Layout and Design - The Newsletter

Email Marketing Layout and Design - Layout: HTML, Rendering (1/4)

Email Marketing Layout and Design - Layout: Graphic, Text (2/4)

Email Marketing Layout and Design - Layout: Personalisation, Mobile Devices (3/4)

Email Marketing Layout and Design - Layout: Heatmaps (4/4)

Email Marketing Layout and Design - Content and Subject Lines

Email Marketing Layout and Design - Summary

 

List Growth and Management:

Email Marketing List Growth and Management - An Introduction

Email Marketing List Growth and Management - List Management

Email Marketing List Growth and Management - List Growth

Email Marketing List Growth - Some tips! (1/2)

Email Marketing List Growth - Some tips! (2/2)

 

Automation:

Email Marketing Automation - Introduction

Email Marketing Automation - Customer Lifecycles

Email Marketing Automation - Customer Lifecycles (part 2)

Email Marketing Automation - Implementing a Welcome Programme

Email Marketing Automation - Content for Automated Campaigns (part 1)

Email Marketing Automation - Content for Automated Campaigns (part 2)

Email Marketing Automation - Content for Automated Campaigns (part 3)

 

Analysis:

Email Marketing Analysis - An Introduction

Email Marketing Analysis - Metrics Overview

Email Marketing Analysis - The Top 3 Metrics Explained

Email Marketing Analysis - Do a Campaign Review

Email Marketing Analysis - Understanding ROI

Email Marketing Analysis - Quick Refresher (1/2)

Email Marketing Analysis - Quick Refresher (2/2)

Email Marketing Analysis - Metrics and Demo Data

Email Marketing Analysis - Metrics and Demo Data (2)

Email Marketing Analysis - The Demo Story, Summary and Next Steps