Hi there!
To ensure that you can easily access all the blog content on this subject (as of 2 weeks ago we had 30 blogs posted and 46,000 views - thanks to all!), please use this blog link as your directory for accessing each of the topics and themes covered since the series began last year. This will be updated periodically as more blogs are added.
Good luck!
David
Follow me @Sage_CRM_DavidR
Introduction:
Top Email Marketing Tip - Develop a Programme!
The Email Marketing Programme Explained
Strategy:
Email Marketing Strategy - Setting Goals
Email Marketing Strategy - KPIs
Email Marketing Strategy - Brand Alignment
Email Marketing Strategy - SWOT Analysis
Segmentation:
Email Marketing Segmentation - Introduction
Email Marketing Segmentation - Setting Objectives
Email Marketing Segmentation - Finding the right data
Email Marketing Segmentation - By Profile (1/3)
Email Marketing Segmentation - By Behaviour (2/3)
Email Marketing Segmentation - By Lifestyle (3/3)
Email Marketing Segmentation - Implementation and Summary
Layout and Design:
Email Marketing Layout and Design - An Introduction
Email Marketing Layout and Design - Design Type
Email Marketing Layout and Design - The Template
Email Marketing Layout and Design - The Newsletter
Email Marketing Layout and Design - Layout: HTML, Rendering (1/4)
Email Marketing Layout and Design - Layout: Graphic, Text (2/4)
Email Marketing Layout and Design - Layout: Personalisation, Mobile Devices (3/4)
Email Marketing Layout and Design - Layout: Heatmaps (4/4)
Email Marketing Layout and Design - Content and Subject Lines
Email Marketing Layout and Design - Summary
List Growth and Management:
Email Marketing List Growth and Management - An Introduction
Email Marketing List Growth and Management - List Management
Email Marketing List Growth and Management - List Growth
Email Marketing List Growth - Some tips! (1/2)
Email Marketing List Growth - Some tips! (2/2)
Automation:
Email Marketing Automation - Introduction
Email Marketing Automation - Customer Lifecycles
Email Marketing Automation - Customer Lifecycles (part 2)
Email Marketing Automation - Implementing a Welcome Programme
Email Marketing Automation - Content for Automated Campaigns (part 1)
Email Marketing Automation - Content for Automated Campaigns (part 2)
Email Marketing Automation - Content for Automated Campaigns (part 3)
Analysis:
Email Marketing Analysis - An Introduction
Email Marketing Analysis - Metrics Overview
Email Marketing Analysis - The Top 3 Metrics Explained
Email Marketing Analysis - Do a Campaign Review
Email Marketing Analysis - Understanding ROI
Email Marketing Analysis - Quick Refresher (1/2)
Email Marketing Analysis - Quick Refresher (2/2)
Email Marketing Analysis - Metrics and Demo Data
Email Marketing Analysis - Metrics and Demo Data (2)
Email Marketing Analysis - The Demo Story, Summary and Next Steps