Fuji Xerox is a world-leading provider of business and document services and solutions. As well as manufacturing hardware that ranges from multifunction devices to standalone printers, copiers and scanners, it also offers organisations the option of managed print services. An extensive range of back offi ce supplies includes paper and peripherals as well as software and workfl ow tools that are driving a new wave of digital printing.

The company has been in Thailand since 1967 where it has built a thriving business, serving the needs of enterprise and public sector customers as well as small-to-medium sized companies. Today, it employs over 900 people in 23 sites across the country from their headquarters in Bangkok.

The Challenge
Keeping track of customer engagements with Microsoft Excel and paper-based processes was inefficient, creating silos of inaccurate and out-of-date information that was little use to the business in an increasingly competitive market.

The Solution
Sage CRM provided one centralised solution. From lead generation all the way through to forecasting, it is a fully integrated sales, marketing and customer service package that can be implemented in phases and customised to meet specifi c business needs.

Results
Implementing Sage CRM has sharpened the sales cycle contributing to more revenue and improved customer satisfaction ratings, building a stronger customer base. It is enabling the company to launch more effective marketing campaigns and make longer-term business forecasts.

Read the full success story here