CRM stands for customer relationship management, and it is a way of tracking and managing interactions with prospects, leads and customers as they move through every stage of a company's sales cycle.

Your CRM tool is invaluable at simplifying the day-to-day running of your business. Implementing the right CRM solution has many benefits including:

- increased sales efficiency

- improved reporting and insights, and

- informed decision making

With CRM software, all of your customer data lives securely in one place - meaning you can spend less time worrying about your tools and more time developing profitable relationships.

Sage CRM paired with your accounting solution enables you to maximize your CRM investment and gain valuable insight into how your business is performing helping you fuel the growth of your business.

Learn more about the benefits of CRM with this infographic below or download our free ebook What is CRM: The Ultimate Guide.