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  • Blog Post: Setting up e-mail signatures

    E-mail has become the most critical and frequently used business communication tool and most of us send and receive thousands of business related e-mails every week. Our e-mail signatures serve several important functions, letting recipients know about the sender, helping to promote brand awareness and...
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  • Blog Post: The Email Marketing Programme Explained

    Hi there! Further to last week's blog on the forth-coming whitepapers on email marketing, over the next number of weeks I'd like to share with you some of the content and ideas from each paper. This will be in the more digestible blog format! You can follow me on Twitter - @Sage_CRM_DavidR...
  • Blog Post: Can CRM solve my business problem? (1/2)

    Every day, small and medium-sized business owners are looking for ways to improve and grow their business. Many hours are invested in brainstorming, talking to customers and analysing competitive offerings. It is not uncommon that at some point in the process, technology will dangle that carrot in front...
  • Blog Post: Can CRM solve my business problem? (2/2)

    In the last blog we looked at 3 quick tips that focused on terminology, business objectives and business outcomes: Tip 1 – don’t mention CRM (if you’re not comfortable with the term) Tip 2 - the IRACIS concept Tip 3 – problems, solutions, benefits The following...