• Blog Post: Top Email Marketing Tip - Develop a Programme!

    I'm sure many of you out there have been in this position: you craft a beautiful, logical, well thought through email which is due to be sent to a large stakeholder list. Then you hit send. After a few seconds you experience that moment we all dread - "did I forgot to attach the file?"...
  • Blog Post: Email Marketing Analysis - Metrics and Demo Data

    Hi there, To give some context to the analysis metrics, it is important to understand the context of the demo data. The hypothetical company, Panoply Technologies, is a vendor of time and event management software. To boost sales they have decided to run an event in New York, and have built...
  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 3)

    Hi there, In the final part of this section on maximising automation potential, we will focus on driving users to generate content, exploiting cross-sell opportunities in transactional mail and targeting customers who don't complete purchases online. Drive user to generate content It...
  • Blog Post: Email Marketing Analysis - The Demo Story, Summary and Next Steps

    Hi there, In the final blog in both the "Analysis" phase, and in fact of the full 6 part series, we will revisit the demo data results in Sage CRM, have a short summary of the "Analysis" phase and look at some next steps. Revisiting the "Time/Management Event"...
  • Blog Post: Email Marketing Layout and Design - Design Type

    Hi there! Before designing your email you will hopefully have consulted internally on the campaign objectives and ensured your creative ideas are aligned with the brand direction. Now it is time to turn to the type of email you are going to send, and then decide on an appropriate template for...
  • Blog Post: We Need To Talk About Email Marketing - Complete Blog Directory

    Hi there! To ensure that you can easily access all the blog content on this subject (as of 2 weeks ago we had 30 blogs posted and 46,000 views - thanks to all!), please use this blog link as your directory for accessing each of the topics and themes covered since the series began last year. This will...
  • Blog Post: Email Marketing Analysis - The Top 3 Metrics Explained

    Hi there, Further to the previous blog introducing email marketing metrics, this week we are going to take a look at the principles surrounding the top 3 - clickthrough, open and deliverability. Clickthrough Rate: The most tracked email metric is click-through rates. With the tight integration...
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  • Blog Post: Email Marketing Automation - Introduction

    Hi there! Implementing automated marketing into your campaign is a decision that has to be carefully considered. The benefits in terms of increased ROI are tangible and real (if done correctly), however there are considerable challenges. These include aligning automation with campaign and company...
  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 2)

    Hi there, Further to yesterday's blog on "re-engagement", it is also possible to focus your content based on a particular step in a sales lifecycle. This allows you the opportunity to both build anticipation and possibly cross-sell or up-sell other related services. This is done...
  • Blog Post: Enhance your Sage E-marketing for Sage CRM with new drip marketing functionality

    Nurture your business this summer with Sage CRM v7.1 SP1 and drip marketing! We are pleased to announce the release of Sage CRM v7.1 SP1 which incorporates the new drip marketing functionality. Drip marketing is a powerful new addition to the Sage E-marketing for Sage CRM connected service...
  • Blog Post: Email Marketing Layout and Design - Layout: Personalisation, Mobile Devices (3/4)

    Hi there! To follow on from the previous blog on graphic versus text in your email layout, let's take a look at some other key points around personalisation and mobile devices . Personalisation: From greeting and subject lines to whole content blocks, personalisation can be achieved...
  • Blog Post: Email Marketing List Growth - Some tips! (2/2)

    Hi there! In the previous blog ( Email Marketing List Growth - Some tips! (1/2) ) we looked at 2 simple tips for improving your list growth, today we look at 2 further areas to consider: Make your subscription process easier to use Make sure you don't ask for too much information...
  • Blog Post: Email Marketing Layout and Design - The Template

    Hi there! Today we're going to take a brief look at template choice and design. Once you have decided on the design type, this step is important as your template is the architecture that will hold your email content. There are no rules to say that one template is a better model than the next...
  • Blog Post: Email Marketing Analysis - Metrics and Demo Data (2)

    Hi there, In this blog we will look at " Opens by email and unique opens by email" , "Clicks by link, unique clicks by link, unique clicks by email" and "Unopened, bounced, unsent" metrics. Opens by email and unique opens by email These two metrics are similar...
  • Blog Post: Email Marketing Layout and Design - Layout: Graphic, Text (2/4)

    Hi there! To follow on from the previous blog on HTML and rendering in your email layout, let's take a look at some other key points around graphic versus text. Graphic versus Text: According to Marketing Sherpa* only 33% of those surveyed in 2010 had images turned on by default. So...
  • Blog Post: Email Marketing Layout and Design - Content and Subject Lines

    Hi there! As we come to the end of this blog series on email marketing "Layout and Design", we'll finish up by taking a look at the content section and focus briefly on subject lines. A final blog will follow with a summary of the key points under this topic. When it comes to...
  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 1)

    Hi there, In the previous blog we took a brief look at implementing a welcome programme as part of your automated campaign. We also highlighted the importance of understanding your customer sales lifecycle. At this point you will be in a position to start developing different campaign content...
  • Blog Post: Email Marketing Segmentation - Introduction

    Hi there! This week we move on from email marketing strategy to an area of huge importance to the success of an email marketing programme - segmentation. Segmentation is the method by which we craft information that is tailored and delivered to a specific target audience or group. So why is it...
  • Blog Post: Email Marketing Layout and Design - Layout: Heatmaps (4/4)

    Hi there! To follow on from the previous blog on personalisation and mobile devices in your email layout, we finish up this mini-blog series on layout by looking at one of the more advanced tools you can use - heatmaps . Heatmap and Layout: One of the more advanced tools that companies...
  • Blog Post: Email Marketing Analysis - Quick Refresher (2/2)

    Hi there, In the second part of this blog we will take a brief look at the other main UI screens in Sage E-marketing for Sage CRM: the E-marketing Campaign Summary Screen, E-marketing Campaign Analysis Screen and Report Screen . E-marketing Campaign Summary Screen: As the name would suggest...
  • Blog Post: Email Marketing Automation - Customer Lifecycles

    Hi there! "Q: What is the most important objective for email marketing in the coming year and why? A: Timing emails with content that is relevant to where the prospect/lead is in the sales cycle."* Every business has a different customer and sales lifecycle, therefore one of...
  • Blog Post: Email Marketing Segmentation - by Behaviour (2/3)

    Hi there! A powerful way of segmenting your database is to look at click behaviour and browsing or purchase history. In comparison to profile based segmentation (which relies on customers to actually tell you about themselves), behavioural based segmentation is a highly valuable way of gaining information...
  • Blog Post: Email Marketing List Growth and Management - An Introduction

    Hi there! "The biggest factors in improving deliverability, 64% said clean up-to-date lists, with relevance at 52% and sender reputation at 42%. - Econsultancy "Email Marketing Census 2011" (2011)" At this point in the email marketing programme, you will have seen how planning...
  • Blog Post: Email Marketing Segmentation - Setting Objectives

    Hi there! As we discussed in the email marketing strategy whitepaper, you need to set yourself some overall objectives - the same is true for segmentation. Start by thinking about your business, what the key factors of success are outside of the email program and decide what the most important...