• Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 3)

    Hi there, In the final part of this section on maximising automation potential, we will focus on driving users to generate content, exploiting cross-sell opportunities in transactional mail and targeting customers who don't complete purchases online. Drive user to generate content It...
  • Blog Post: Email Marketing Analysis - The Demo Story, Summary and Next Steps

    Hi there, In the final blog in both the "Analysis" phase, and in fact of the full 6 part series, we will revisit the demo data results in Sage CRM, have a short summary of the "Analysis" phase and look at some next steps. Revisiting the "Time/Management Event"...
  • Blog Post: Email Marketing Layout and Design - Design Type

    Hi there! Before designing your email you will hopefully have consulted internally on the campaign objectives and ensured your creative ideas are aligned with the brand direction. Now it is time to turn to the type of email you are going to send, and then decide on an appropriate template for...
  • Blog Post: We Need To Talk About Email Marketing - Complete Blog Directory

    Hi there! To ensure that you can easily access all the blog content on this subject (as of 2 weeks ago we had 30 blogs posted and 46,000 views - thanks to all!), please use this blog link as your directory for accessing each of the topics and themes covered since the series began last year. This will...
  • Blog Post: Email Marketing Analysis - The Top 3 Metrics Explained

    Hi there, Further to the previous blog introducing email marketing metrics, this week we are going to take a look at the principles surrounding the top 3 - clickthrough, open and deliverability. Clickthrough Rate: The most tracked email metric is click-through rates. With the tight integration...
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  • Blog Post: Email Marketing Automation - Introduction

    Hi there! Implementing automated marketing into your campaign is a decision that has to be carefully considered. The benefits in terms of increased ROI are tangible and real (if done correctly), however there are considerable challenges. These include aligning automation with campaign and company...
  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 2)

    Hi there, Further to yesterday's blog on "re-engagement", it is also possible to focus your content based on a particular step in a sales lifecycle. This allows you the opportunity to both build anticipation and possibly cross-sell or up-sell other related services. This is done...
  • Blog Post: Enhance your Sage E-marketing for Sage CRM with new drip marketing functionality

    Nurture your business this summer with Sage CRM v7.1 SP1 and drip marketing! We are pleased to announce the release of Sage CRM v7.1 SP1 which incorporates the new drip marketing functionality. Drip marketing is a powerful new addition to the Sage E-marketing for Sage CRM connected service...
  • Blog Post: Email Marketing Layout and Design - Layout: Personalisation, Mobile Devices (3/4)

    Hi there! To follow on from the previous blog on graphic versus text in your email layout, let's take a look at some other key points around personalisation and mobile devices . Personalisation: From greeting and subject lines to whole content blocks, personalisation can be achieved...
  • Blog Post: Email Marketing List Growth - Some tips! (2/2)

    Hi there! In the previous blog ( Email Marketing List Growth - Some tips! (1/2) ) we looked at 2 simple tips for improving your list growth, today we look at 2 further areas to consider: Make your subscription process easier to use Make sure you don't ask for too much information...
  • Blog Post: Email Marketing Layout and Design - The Template

    Hi there! Today we're going to take a brief look at template choice and design. Once you have decided on the design type, this step is important as your template is the architecture that will hold your email content. There are no rules to say that one template is a better model than the next...
  • Blog Post: Email Marketing Analysis - Metrics and Demo Data (2)

    Hi there, In this blog we will look at " Opens by email and unique opens by email" , "Clicks by link, unique clicks by link, unique clicks by email" and "Unopened, bounced, unsent" metrics. Opens by email and unique opens by email These two metrics are similar...
  • Blog Post: Email Marketing Layout and Design - Layout: Graphic, Text (2/4)

    Hi there! To follow on from the previous blog on HTML and rendering in your email layout, let's take a look at some other key points around graphic versus text. Graphic versus Text: According to Marketing Sherpa* only 33% of those surveyed in 2010 had images turned on by default. So...
  • Blog Post: Email Marketing Layout and Design - Content and Subject Lines

    Hi there! As we come to the end of this blog series on email marketing "Layout and Design", we'll finish up by taking a look at the content section and focus briefly on subject lines. A final blog will follow with a summary of the key points under this topic. When it comes to...
  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 1)

    Hi there, In the previous blog we took a brief look at implementing a welcome programme as part of your automated campaign. We also highlighted the importance of understanding your customer sales lifecycle. At this point you will be in a position to start developing different campaign content...
  • Blog Post: Email Marketing List Growth and Management - An Introduction

    Hi there! "The biggest factors in improving deliverability, 64% said clean up-to-date lists, with relevance at 52% and sender reputation at 42%. - Econsultancy "Email Marketing Census 2011" (2011)" At this point in the email marketing programme, you will have seen how planning...
  • Blog Post: Email Marketing Analysis - Quick Refresher (1/2)

    Hi there, As mentioned in the previous blog , at this point in this series we are going to do a quick "refresher" on some of key messages around integrated email marketing, take a quick look at some key in-product screens before analysing the demo data. Why integrated email marketing...
  • Blog Post: Email Marketing Layout and Design - Layout: HTML, Rendering (1/4)

    Hi there! With the key Christmas season for marketers upon us, I am accelerating the blog postings around layout and design in a short 4 part mini-blog specifically on email layout. A key component of successful emails is of course your layout. Whatever is displayed in the preview pane, or...
  • Blog Post: Email Marketing Analysis - Understanding ROI

    Hi there, When the figures from your campaigns start coming back, it is inevitable that ROI discussion will be a central topic, particularly with senior management. While it would be foolish to diminish the importance of ROI (particularly with those who are providing budget for your campaigns...
  • Blog Post: Email Marketing Segmentation - by Profile (1/3)

    The previous post looked at sources of data - now we move on to segmentation approaches, specifically the three different forms of segmentation ( profile, behaviour and lifestyle ). Profile based segmentation tends to be the simplest & most commonly used method for segmenting emails. Many people...
  • Blog Post: Email Marketing Layout and Design - Summary

    Hi there! At this point in the journey through the email marketing programme, you will (hopefully!) have picked up some useful tips on how to maximise the impact of your mail content, layout and design. To finish up we will take a quick look at the key points to consider: The email layout...
  • Blog Post: Email Marketing Automation - Customer Lifecycles (part 2)

    Hi there, In the last blog we took a look at a hypothetical customer lifecycle and mapped 4 stages that the customer (generally speaking) could move through. Unfortunately for email marketers however, the customer journey is rarely quite as linear as that! With this in mind, your automation...
  • Blog Post: Email Marketing List Growth and Management - List Management

    Hi there! According to the "Direct Marketing Association"*, good list management facilitates message delivery and more importantly will help build consumer trust. In that respect, sending e-mail to addresses that don't or no longer exist is regarded as the type of "bulk blast"...
  • Blog Post: Email Marketing Analysis - An Introduction

    Hi there, At this point in the email marketing programme cycle, you will hopefully have sent your first campaign! You may or may not have chosen to implement automation as part of this process; regardless it is vital now that you have built in some time to do the appropriate analysis of the campaign...