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  • Blog Post: Email Marketing List Growth and Management - List Management

    Hi there! According to the "Direct Marketing Association"*, good list management facilitates message delivery and more importantly will help build consumer trust. In that respect, sending e-mail to addresses that don't or no longer exist is regarded as the type of "bulk blast"...
  • Blog Post: Email Marketing Analysis - An Introduction

    Hi there, At this point in the email marketing programme cycle, you will hopefully have sent your first campaign! You may or may not have chosen to implement automation as part of this process; regardless it is vital now that you have built in some time to do the appropriate analysis of the campaign...
  • Blog Post: Email Marketing Strategy - KPIs

    Further to the previous blog entry in the series, this post speaks to the idea of assessing KPIs (Key Performance Indicators). Any KPI / metric you employ should be business focused , not operationally driven. However operational metrics will help refine the tactical delivery of the campaign in line...
  • Blog Post: Email Marketing Layout and Design - An Introduction

    Hi there! As mentioned previously in the "Email Marketing Strategy" blog article, we are now living in an email-dependent society where customers are bombarded by an array of electronic communications, 89% of which is spam. Therefore it is critical that the design and layout - from subject...
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  • Blog Post: Email Marketing Automation - Implementing a Welcome Programme

    Hi there, A welcome programme is an automated set of activities that are designed to guide a prospect through the initial phases of interaction with your organisation. Remember, at this point the individual has agreed to sign up for more information and has therefore expressed some level of interest...
  • Blog Post: Email Marketing Analysis - Metrics Overview

    Hi there, Choosing your metrics is an important decision for your company to make, however you must also keep in mind that many variables come into play that may not be reflected in the figures themselves. This key point was made recently in the blog "Email Marketing Reports"., i.e...
  • Blog Post: Email Marketing Analysis - Do a Campaign Review

    Hi there, An equally important part of the analysis phase of email marketing is to undertake a review of the campaign performance. This is from an organisational and delivery perspective, metrics don't really play a part in this process. With this in mind, it is useful to do a "health...
  • Blog Post: I know what you have done... now what do I do? Leverage the results of your E-marketing Campaign

    Following on from my blog about viewing the results of our E-marketing Campaign ; now we look at how you can use those results to create a more targeted and effective marketing strategy. We've already seen how we create an E-marketing Campaign and gotten our results back. So how do we use these...
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  • Blog Post: Email Marketing Layout and Design - Layout: Heatmaps (4/4)

    Hi there! To follow on from the previous blog on personalisation and mobile devices in your email layout, we finish up this mini-blog series on layout by looking at one of the more advanced tools you can use - heatmaps . Heatmap and Layout: One of the more advanced tools that companies...
  • Blog Post: Email Marketing Analysis - Quick Refresher (2/2)

    Hi there, In the second part of this blog we will take a brief look at the other main UI screens in Sage E-marketing for Sage CRM: the E-marketing Campaign Summary Screen, E-marketing Campaign Analysis Screen and Report Screen . E-marketing Campaign Summary Screen: As the name would suggest...
  • Blog Post: Email Marketing Automation - Customer Lifecycles

    Hi there! "Q: What is the most important objective for email marketing in the coming year and why? A: Timing emails with content that is relevant to where the prospect/lead is in the sales cycle."* Every business has a different customer and sales lifecycle, therefore one of...
  • Blog Post: Email Marketing List Growth and Management - List Growth

    Hi there! When thinking about building up your list, there are two areas you need to look at. Firstly look outside your email marketing system. This could be, for example, via networking, tradeshows, seminars or other events. There is also potential within your Sage CRM system, i.e. through...
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  • Blog Post: Getting Started with Sage E-marketing for Sage CRM - Creating an E-marketing Email Campaign

    “The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” – Peter Drucker The new Sage E-marketing for Sage CRM module is a powerful tool for businesses. Used effectively, it can help businesses to build...
  • Blog Post: Working with Mass E-mails (in a system not integrated with Sage E-marketing)

    Sage CRM v7.1 is something of a game changer for marketing teams. It offers integration with Sage E-marketing and so can provide a very sophisticated set of services to those engaged in e-mail based marketing communication to their customers and prospects. Sage E-marketing for Sage CRM v7.1 includes...
  • Blog Post: Light up your E-marketing List

    One of the key features of the Sage CRM v7.1 release is Sage E-marketing for Sage CRM . In my previous blog article , I explored how e-marketing can benefit a company and how it should be included as an integral part of a company's marketing activity. This article talks about the importance of the...
  • Blog Post: Top Email Marketing Tip - Develop a Programme

    I'm sure many of you out there have been in this position: you craft a beautiful, logical, well thought through email which is due to be sent to a large stakeholder list. Then you hit send. After a few seconds you experience that moment we all dread - " did I forgot to attach the file? "...
  • Blog Post: Email Marketing Analysis - Metrics and Demo Data

    Hi there, To give some context to the analysis metrics, it is important to understand the context of the demo data. The hypothetical company, Panoply Technologies, is a vendor of time and event management software. To boost sales they have decided to run an event in New York, and have built...
  • Blog Post: Email Marketing Layout and Design - The Newsletter

    Hi there! The newsletter is one of the most valuable email marketing tools. It is highly flexible and allows the sender to build a dialogue with the recipient in a non-intrusive manner. Therefore it is usually the format used in the "awareness" phase of email marketing communication...
  • Blog Post: Email Marketing List Growth - Some tips! (1/2)

    Hi there! I hope everyone had a good Christmas and New Year! To begin 2012 we are going to continue where we left off just before Christmas discussing Email Marketing List Growth and Management - List Growth . In this blog we will cover Making your sign-up process easy to find in the...
  • Blog Post: Managing Opt Outs in Sage CRM v7.1

    In order to comply with anti-spam laws it is recommended that you use the ‘Opt out of E-marketing communications’ flag on your contact groups on any marketing e-mail sent from within Sage CRM v7.1. This flag is automatically updated when a contact chooses to opt-out from an e-mail...
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