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  • Blog Post: Can CRM solve my business problem - part 1

    Every day, small and medium-sized business owners are looking for ways to improve & grow their business. Many hours are invested in brainstorming, talking to customers and analysing competitive offerings. It is not uncommon that at some point in the process, technology will dangle that carrot in...
  • Blog Post: Can CRM solve my business problem? - part 2

    In the last part we looked at 3 quick tips that focused on terminology, business objectives and business outcomes: Tip 1 – don’t mention CRM (if you’re not comfortable with the term) Tip 2 - the IRACIS concept Tip 3 – problems, solutions, benefits The following...
  • Blog Post: Email Marketing Segmentation - Finding the right data

    The previous post looked at setting objectives - let's now move on to data sets: There are many ways that a database can be segmented but the best place to start is pragmatically marketing your product or service. Segmentation is driven by data and, importantly, be sure you check 'what you...