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  • Blog Post: Helping me make a decision about a CRM system

    Have you ever stopped to think what 'new product development' roles actually do? Often, it is to predict & shape the future - what will sell? What’s the next big thing? Which tends to summarise into one big question for a business: What to buy, build & distribute? And within the...
  • Blog Post: Email Marketing Segmentation - Introduction

    The previous post was the final piece that looked at strategicc readiness for email marketing. This week we move on to an area of huge importance to the success of an email marketing programme - segmentation. Segmentation is the method by which we craft information that is tailored and delivered to a...
  • Blog Post: Email Marketing Segmentation - Setting Objectives

    The previous post introduced the challenges of segmentation. Let's now talk about harnessing objectives. It's vital you set yourself some overall objectives for segmentation. Start by thinking about your business: What the key factors of success are outside of the email program & decide...