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  • Blog Post: Email Marketing List Growth and Management - An Introduction

    Hi there! "The biggest factors in improving deliverability, 64% said clean up-to-date lists, with relevance at 52% and sender reputation at 42%. - Econsultancy "Email Marketing Census 2011" (2011)" At this point in the email marketing programme, you will have seen how planning...
  • Blog Post: Email Marketing Segmentation - Setting Objectives

    The previous post introduced the challenges of segmentation. Let's now talk about harnessing objectives. It's vital you set yourself some overall objectives for segmentation. Start by thinking about your business: What the key factors of success are outside of the email program & decide...
  • Blog Post: Email Marketing Analysis - Quick Refresher (1/2)

    Hi there, As mentioned in the previous blog , at this point in this series we are going to do a quick "refresher" on some of key messages around integrated email marketing, take a quick look at some key in-product screens before analysing the demo data. Why integrated email marketing...
  • Blog Post: Getting Started with Sage E-marketing for Sage CRM - Creating an E-marketing Email Campaign

    “The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” – Peter Drucker The new Sage E-marketing for Sage CRM module is a powerful tool for businesses. Used effectively, it can help businesses to build...
  • Blog Post: Email Marketing Layout and Design - Layout: HTML, Rendering (1/4)

    Hi there! With the key Christmas season for marketers upon us, I am accelerating the blog postings around layout and design in a short 4 part mini-blog specifically on email layout. A key component of successful emails is of course your layout. Whatever is displayed in the preview pane, or...
  • Blog Post: Email Marketing Analysis - Understanding ROI

    Hi there, When the figures from your campaigns start coming back, it is inevitable that ROI discussion will be a central topic, particularly with senior management. While it would be foolish to diminish the importance of ROI (particularly with those who are providing budget for your campaigns...
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  • Blog Post: Email Marketing Layout and Design - Summary

    Hi there! At this point in the journey through the email marketing programme, you will (hopefully!) have picked up some useful tips on how to maximise the impact of your mail content, layout and design. To finish up we will take a quick look at the key points to consider: The email layout...
  • Blog Post: Email Marketing Automation - Customer Lifecycles (part 2)

    Hi there, In the last blog we took a look at a hypothetical customer lifecycle and mapped 4 stages that the customer (generally speaking) could move through. Unfortunately for email marketers however, the customer journey is rarely quite as linear as that! With this in mind, your automation...
  • Blog Post: Tables versus Views for Escalation Workflow Rules

    There are two different options when creating escalation workflow rules in Sage CRM v7.1. You can choose to create escalation workflow rules based on a table or a view. Depending on which option you choose to select will determine whether you can re-use denormalized fields in Sage CRM v7.1 for viewing...
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  • Blog Post: Email Marketing List Growth and Management - List Management

    Hi there! According to the "Direct Marketing Association"*, good list management facilitates message delivery and more importantly will help build consumer trust. In that respect, sending e-mail to addresses that don't or no longer exist is regarded as the type of "bulk blast"...
  • Blog Post: Email Marketing Analysis - An Introduction

    Hi there, At this point in the email marketing programme cycle, you will hopefully have sent your first campaign! You may or may not have chosen to implement automation as part of this process; regardless it is vital now that you have built in some time to do the appropriate analysis of the campaign...
  • Blog Post: Email Marketing Layout and Design - An Introduction

    Hi there! As mentioned previously in the "Email Marketing Strategy" blog article, we are now living in an email-dependent society where customers are bombarded by an array of electronic communications, 89% of which is spam. Therefore it is critical that the design and layout - from subject...
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  • Blog Post: Email Marketing Automation - Implementing a Welcome Programme

    Hi there, A welcome programme is an automated set of activities that are designed to guide a prospect through the initial phases of interaction with your organisation. Remember, at this point the individual has agreed to sign up for more information and has therefore expressed some level of interest...
  • Blog Post: Email Marketing Analysis - Metrics Overview

    Hi there, Choosing your metrics is an important decision for your company to make, however you must also keep in mind that many variables come into play that may not be reflected in the figures themselves. This key point was made recently in the blog "Email Marketing Reports"., i.e...
  • Blog Post: Email Marketing Analysis - Do a Campaign Review

    Hi there, An equally important part of the analysis phase of email marketing is to undertake a review of the campaign performance. This is from an organisational and delivery perspective, metrics don't really play a part in this process. With this in mind, it is useful to do a "health...
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  • Blog Post: Email Marketing Layout and Design - The Newsletter

    Hi there! The newsletter is one of the most valuable email marketing tools. It is highly flexible and allows the sender to build a dialogue with the recipient in a non-intrusive manner. Therefore it is usually the format used in the "awareness" phase of email marketing communication...
  • Blog Post: Email Marketing List Growth - Some tips! (1/2)

    Hi there! I hope everyone had a good Christmas and New Year! To begin 2012 we are going to continue where we left off just before Christmas discussing Email Marketing List Growth and Management - List Growth . In this blog we will cover Making your sign-up process easy to find in the...
  • Blog Post: Sage CRM v7.1: Exchange synchronization vs. Sync Engine on remote server

    One of the new features in CRM 7.1 is the Exchange Integration feature. This enables appointments, tasks and contacts to synchronize between CRM and Exchange. By default the Exchange Integration Sync Engine is deployed on the CRM server, but there may be a time when you want to deploy it on a separate...