View more results: All Community | User Community
  • Blog Post: BP Webinar (13 Mar): Sage CRM for Marketing - Making your marketing budgets work harder

    We'd like to invite you to our upcoming webinar, Sage CRM for Marketing - Making your marketing budgets work harder. Summary An invaluable tool for marketers, Sage CRM helps you to plan, execute, and measure the success of marketing campaigns. It becomes much easier to get the right messages,...
  • Blog Post: Email Marketing Strategy - KPIs

    Further to the previous blog entry in the series, this post speaks to the idea of assessing KPIs (Key Performance Indicators). Any KPI / metric you employ should be business focused , not operationally driven. However operational metrics will help refine the tactical delivery of the campaign in line...
  • Blog Post: Email Marketing Segmentation - Introduction

    The previous post was the final piece that looked at strategicc readiness for email marketing. This week we move on to an area of huge importance to the success of an email marketing programme - segmentation. Segmentation is the method by which we craft information that is tailored and delivered to a...
  • Blog Post: Email Marketing Segmentation - Setting Objectives

    The previous post introduced the challenges of segmentation. Let's now talk about harnessing objectives. It's vital you set yourself some overall objectives for segmentation. Start by thinking about your business: What the key factors of success are outside of the email program & decide...