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  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 3)

    Hi there, In the final part of this section on maximising automation potential, we will focus on driving users to generate content, exploiting cross-sell opportunities in transactional mail and targeting customers who don't complete purchases online. Drive user to generate content It...
  • Blog Post: Email Marketing Analysis - The Demo Story, Summary and Next Steps

    Hi there, In the final blog in both the "Analysis" phase, and in fact of the full 6 part series, we will revisit the demo data results in Sage CRM, have a short summary of the "Analysis" phase and look at some next steps. Revisiting the "Time/Management Event"...
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  • Blog Post: Email Marketing Automation - Introduction

    Hi there! Implementing automated marketing into your campaign is a decision that has to be carefully considered. The benefits in terms of increased ROI are tangible and real (if done correctly), however there are considerable challenges. These include aligning automation with campaign and company...
  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 2)

    Hi there, Further to yesterday's blog on "re-engagement", it is also possible to focus your content based on a particular step in a sales lifecycle. This allows you the opportunity to both build anticipation and possibly cross-sell or up-sell other related services. This is done...
  • Blog Post: Email Marketing List Growth - Some tips! (2/2)

    Hi there! In the previous blog ( Email Marketing List Growth - Some tips! (1/2) ) we looked at 2 simple tips for improving your list growth, today we look at 2 further areas to consider: Make your subscription process easier to use Make sure you don't ask for too much information...
  • Blog Post: Email Marketing Automation - Customer Lifecycles

    Hi there! "Q: What is the most important objective for email marketing in the coming year and why? A: Timing emails with content that is relevant to where the prospect/lead is in the sales cycle."* Every business has a different customer and sales lifecycle, therefore one of...
  • Blog Post: Email Marketing Layout and Design - Summary

    Hi there! At this point in the journey through the email marketing programme, you will (hopefully!) have picked up some useful tips on how to maximise the impact of your mail content, layout and design. To finish up we will take a quick look at the key points to consider: The email layout...
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