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  • Blog Post: Email Marketing Analysis - Metrics and Demo Data

    Hi there, To give some context to the analysis metrics, it is important to understand the context of the demo data. The hypothetical company, Panoply Technologies, is a vendor of time and event management software. To boost sales they have decided to run an event in New York, and have built...
  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 3)

    Hi there, In the final part of this section on maximising automation potential, we will focus on driving users to generate content, exploiting cross-sell opportunities in transactional mail and targeting customers who don't complete purchases online. Drive user to generate content It...
  • Blog Post: Email Marketing Analysis - The Demo Story, Summary and Next Steps

    Hi there, In the final blog in both the "Analysis" phase, and in fact of the full 6 part series, we will revisit the demo data results in Sage CRM, have a short summary of the "Analysis" phase and look at some next steps. Revisiting the "Time/Management Event"...
  • Blog Post: Email Marketing Layout and Design - Design Type

    Hi there! Before designing your email you will hopefully have consulted internally on the campaign objectives and ensured your creative ideas are aligned with the brand direction. Now it is time to turn to the type of email you are going to send, and then decide on an appropriate template for...
  • Blog Post: We Need To Talk About Email Marketing - Complete Blog Directory

    Hi there! To ensure that you can easily access all the blog content on this subject (as of 2 weeks ago we had 30 blogs posted and 46,000 views - thanks to all!), please use this blog link as your directory for accessing each of the topics and themes covered since the series began last year. This will...
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  • Blog Post: Email Marketing Automation - Introduction

    Hi there! Implementing automated marketing into your campaign is a decision that has to be carefully considered. The benefits in terms of increased ROI are tangible and real (if done correctly), however there are considerable challenges. These include aligning automation with campaign and company...
  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 2)

    Hi there, Further to yesterday's blog on "re-engagement", it is also possible to focus your content based on a particular step in a sales lifecycle. This allows you the opportunity to both build anticipation and possibly cross-sell or up-sell other related services. This is done...
  • Blog Post: Enhance your Sage E-marketing for Sage CRM with new drip marketing functionality

    Nurture your business this summer with Sage CRM v7.1 SP1 and drip marketing! We are pleased to announce the release of Sage CRM v7.1 SP1 which incorporates the new drip marketing functionality. Drip marketing is a powerful new addition to the Sage E-marketing for Sage CRM connected service...
  • Blog Post: Email Marketing Analysis - Metrics and Demo Data (2)

    Hi there, In this blog we will look at " Opens by email and unique opens by email" , "Clicks by link, unique clicks by link, unique clicks by email" and "Unopened, bounced, unsent" metrics. Opens by email and unique opens by email These two metrics are similar...
  • Blog Post: Email Marketing Automation - Content for Automated Campaigns (part 1)

    Hi there, In the previous blog we took a brief look at implementing a welcome programme as part of your automated campaign. We also highlighted the importance of understanding your customer sales lifecycle. At this point you will be in a position to start developing different campaign content...
  • Blog Post: Email Marketing Analysis - Quick Refresher (2/2)

    Hi there, In the second part of this blog we will take a brief look at the other main UI screens in Sage E-marketing for Sage CRM: the E-marketing Campaign Summary Screen, E-marketing Campaign Analysis Screen and Report Screen . E-marketing Campaign Summary Screen: As the name would suggest...
  • Blog Post: Email Marketing Automation - Customer Lifecycles

    Hi there! "Q: What is the most important objective for email marketing in the coming year and why? A: Timing emails with content that is relevant to where the prospect/lead is in the sales cycle."* Every business has a different customer and sales lifecycle, therefore one of...
  • Blog Post: Email Marketing List Growth and Management - An Introduction

    Hi there! "The biggest factors in improving deliverability, 64% said clean up-to-date lists, with relevance at 52% and sender reputation at 42%. - Econsultancy "Email Marketing Census 2011" (2011)" At this point in the email marketing programme, you will have seen how planning...
  • Blog Post: Email Marketing Analysis - Understanding ROI

    Hi there, When the figures from your campaigns start coming back, it is inevitable that ROI discussion will be a central topic, particularly with senior management. While it would be foolish to diminish the importance of ROI (particularly with those who are providing budget for your campaigns...
  • Blog Post: Email Marketing Layout and Design - Summary

    Hi there! At this point in the journey through the email marketing programme, you will (hopefully!) have picked up some useful tips on how to maximise the impact of your mail content, layout and design. To finish up we will take a quick look at the key points to consider: The email layout...
  • Blog Post: Email Marketing Automation - Customer Lifecycles (part 2)

    Hi there, In the last blog we took a look at a hypothetical customer lifecycle and mapped 4 stages that the customer (generally speaking) could move through. Unfortunately for email marketers however, the customer journey is rarely quite as linear as that! With this in mind, your automation...
  • Blog Post: Email Marketing List Growth and Management - List Management

    Hi there! According to the "Direct Marketing Association"*, good list management facilitates message delivery and more importantly will help build consumer trust. In that respect, sending e-mail to addresses that don't or no longer exist is regarded as the type of "bulk blast"...
  • Blog Post: Email Marketing Analysis - An Introduction

    Hi there, At this point in the email marketing programme cycle, you will hopefully have sent your first campaign! You may or may not have chosen to implement automation as part of this process; regardless it is vital now that you have built in some time to do the appropriate analysis of the campaign...
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  • Blog Post: Email Marketing Automation - Implementing a Welcome Programme

    Hi there, A welcome programme is an automated set of activities that are designed to guide a prospect through the initial phases of interaction with your organisation. Remember, at this point the individual has agreed to sign up for more information and has therefore expressed some level of interest...
  • Blog Post: Email Marketing Analysis - Metrics Overview

    Hi there, Choosing your metrics is an important decision for your company to make, however you must also keep in mind that many variables come into play that may not be reflected in the figures themselves. This key point was made recently in the blog "Email Marketing Reports"., i.e...
  • Blog Post: Email Marketing Analysis - Do a Campaign Review

    Hi there, An equally important part of the analysis phase of email marketing is to undertake a review of the campaign performance. This is from an organisational and delivery perspective, metrics don't really play a part in this process. With this in mind, it is useful to do a "health...
  • Blog Post: Email Marketing Layout and Design - The Newsletter

    Hi there! The newsletter is one of the most valuable email marketing tools. It is highly flexible and allows the sender to build a dialogue with the recipient in a non-intrusive manner. Therefore it is usually the format used in the "awareness" phase of email marketing communication...
  • Blog Post: Email Marketing List Growth - Some tips! (1/2)

    Hi there! I hope everyone had a good Christmas and New Year! To begin 2012 we are going to continue where we left off just before Christmas discussing Email Marketing List Growth and Management - List Growth . In this blog we will cover Making your sign-up process easy to find in the...