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  • Blog Post: Email Marketing Layout and Design - Summary

    Hi there! At this point in the journey through the email marketing programme, you will (hopefully!) have picked up some useful tips on how to maximise the impact of your mail content, layout and design. To finish up we will take a quick look at the key points to consider: The email layout...
  • Blog Post: Email Marketing Automation - Customer Lifecycles (part 2)

    Hi there, In the last blog we took a look at a hypothetical customer lifecycle and mapped 4 stages that the customer (generally speaking) could move through. Unfortunately for email marketers however, the customer journey is rarely quite as linear as that! With this in mind, your automation...
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  • Blog Post: Email Marketing List Growth and Management - List Management

    Hi there! According to the "Direct Marketing Association"*, good list management facilitates message delivery and more importantly will help build consumer trust. In that respect, sending e-mail to addresses that don't or no longer exist is regarded as the type of "bulk blast"...
  • Blog Post: Email Marketing Analysis - An Introduction

    Hi there, At this point in the email marketing programme cycle, you will hopefully have sent your first campaign! You may or may not have chosen to implement automation as part of this process; regardless it is vital now that you have built in some time to do the appropriate analysis of the campaign...
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  • Blog Post: Email Marketing Automation - Implementing a Welcome Programme

    Hi there, A welcome programme is an automated set of activities that are designed to guide a prospect through the initial phases of interaction with your organisation. Remember, at this point the individual has agreed to sign up for more information and has therefore expressed some level of interest...
  • Blog Post: Email Marketing Analysis - Metrics Overview

    Hi there, Choosing your metrics is an important decision for your company to make, however you must also keep in mind that many variables come into play that may not be reflected in the figures themselves. This key point was made recently in the blog "Email Marketing Reports"., i.e...
  • Blog Post: Email Marketing Analysis - Do a Campaign Review

    Hi there, An equally important part of the analysis phase of email marketing is to undertake a review of the campaign performance. This is from an organisational and delivery perspective, metrics don't really play a part in this process. With this in mind, it is useful to do a "health...
  • Blog Post: I know what you have done... now what do I do? Leverage the results of your E-marketing Campaign

    Following on from my blog about viewing the results of our E-marketing Campaign ; now we look at how you can use those results to create a more targeted and effective marketing strategy. We've already seen how we create an E-marketing Campaign and gotten our results back. So how do we use these...
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  • Blog Post: Email Marketing Layout and Design - The Newsletter

    Hi there! The newsletter is one of the most valuable email marketing tools. It is highly flexible and allows the sender to build a dialogue with the recipient in a non-intrusive manner. Therefore it is usually the format used in the "awareness" phase of email marketing communication...
  • Blog Post: Email Marketing List Growth - Some tips! (1/2)

    Hi there! I hope everyone had a good Christmas and New Year! To begin 2012 we are going to continue where we left off just before Christmas discussing Email Marketing List Growth and Management - List Growth . In this blog we will cover Making your sign-up process easy to find in the...
  • Blog Post: Managing Opt Outs in Sage CRM v7.1

    In order to comply with anti-spam laws it is recommended that you use the ‘Opt out of E-marketing communications’ flag on your contact groups on any marketing e-mail sent from within Sage CRM v7.1. This flag is automatically updated when a contact chooses to opt-out from an e-mail...
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  • Blog Post: Creating Interactive Dashboard List Gadgets for Custom Entities in Sage CRM v7.1sp1

    List Gadgets derive their data from 4 different types of data source Saved Searches Advanced Finds Reports Groups When a custom entity is added to Sage CRM using the Advanced Customization Wizard (Entity Wizard) only the table is created. The default behaviour associated with...