Just a short post now that I am back, after a week away chasing the sun in Cornwall ...
Sage UK marketing have secured a double page editorial in the Spring edition of Director of Finance. The magazine, which lands on 15,000 FD’s desks this week, speaks of the imperative of investing in a CRM system during a downturn.
We are all hoping the article both supports the Sage brand & generates good leads for the business.
In scanning the DoF site, I notice that targeted customer activities is not a new subject - a January article noted that "a joined up approach to one-to-one communications with customers and prospects seems to be key to effective marketing in a slow economy"
Let's hope we can build on that momentum with our Director of Finance (http://www.dofonline.co.uk/) readers
More next week