CRM in a downturn - our thought leadership piece appears in Director of Finance (UK) magazine ...

Talking about Customers

Read about the world of customer experiences and the enablement of Sage CRM within organisations from David Beard, CRM Principal at Sage CRM.

CRM in a downturn - our thought leadership piece appears in Director of Finance (UK) magazine ...

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Just a short post now that I am back, after a week away chasing the sun in Cornwall ...

Sage UK marketing have secured a double page editorial in the Spring edition of Director of Finance.  The magazine, which lands on 15,000 FD’s desks this week, speaks of the imperative of investing in a CRM system during a downturn. 

We are all hoping the article both supports the Sage brand & generates good leads for the business. 

In scanning the DoF site, I notice that targeted customer activities is not a new subject - a January article noted that "a joined up approach to one-to-one communications with customers and prospects seems to be key to effective marketing in a slow economy"

Let's hope we can build on that momentum with our Director of Finance ( readers

More next week

-= David

  • There is a White Paper called "CRM in a Downturn" that Development Partners can download from the resources section of this website.

    This cross-product, CRM whitepaper should be used to support ACT!, SageCRM or SalesLogix business development activities. It discusses the important role that CRM software plays in assisting SMBs as they trade through the current economic difficulties and provides a general value proposition around Sage CRM Solutions. This document should be used by Sage sales professionals and business partners to close down opportunities that are likely to be deferred otherwise. It should be also used by marketing professionals to support demand creation activities.