TFM&A is over for another year. The folks at United Business Media indicated a footfall increase of 10%, while on the Sage stand, our partners saw a good flow of interest. Happy people all around then !
My colleague Duncan Wood presented a piece on taking CRM Mobile which was well received - similarly, it was almost standing-room only for my pitch on bringing Social Media & CRM strategies together.
As part of the show, Duncan & I spoke with Neil Davey of mycustomer.com - our thoughts, coinciding with 10 years of TFM&A, on "CRM and marketing technology: 10 years that shook the world" is an interesting reflection from a number of vendors on the shape of the industry - past, present and futures.
I spoke along many of the lines contained within this blog - the challenge of harnessing social media, blending it with a CRM strategy in support of reputation management. Meanwhile, Duncan took a view on blurring boundaries, noting: "The blurring of applications will become more prevalent ... becoming a lot smarter and integrating with each other"