A few years back, a then colleague of ours gave an excellent overview of email marketing. Ranging from strategy to the mechanics of list & email design, the series elegantly captured the thinking behind successful email marketing programs.  Rather than re-invent the wheel, I have shamelessly borrowed the best of his material to create a series on the benefits of a well planned email marketing program

The third post speaks about the first stage in formulating your email marketing strategy: Outlining the objective of the programme, looking at the alignment to your company strategy and considering both the starting point and the destination..  

-= David

CRM Principal