A few years back, a then colleague of ours gave an excellent overview of email marketing. Ranging from strategy to the mechanics of list & email design, the series elegantly captured the thinking behind successful email marketing programs. Rather than re-invent the wheel, I have shamelessly borrowed the best of his material to create a series on the benefits of a well planned email marketing program
The fifth post focuses on the readiness for implementing a programme and perhaps throw up some areas that need to be addressed. I like the way it helps a business benchmark their existing programme against best-practice and/or as part of a review or brainstorming session to begin a program of work.
I hope you these thoughtful ideas useful in your business.