A few years back, my colleague David Riordan, wrote an excellent series of articles about email marketing.

I recently re-read them & believe there is merit & currency in most every post in the series. Ranging from strategy to the mechanics of list & email design, David elegantly captures the thinking behind successful email marketing programs.  

Rather than re-invent the wheel, I am going highlight what I believe are the (still) relevant posts in this blog, reminding readers of the value that can be returned with a well planned email marketing program

David's fifth post focuses on the readiness for implementing a programme and perhaps throw up some areas that need to be addressed.  I like the way it helps a business benchmark their existing programme against best-practice and/or as part of a review or brainstorming session to begin a program of work.

I hope you, too, find David's thoughtful ideas useful in your business.

-= David
CRM Principal