A few years back, my colleague David Riordan, wrote an excellent series of articles about email marketing.
Ranging from strategy to the mechanics of list & email design, David elegantly captures the thinking behind successful email marketing programs.
Rather than re-invent the wheel, I am going highlight what I believe are the (still) relevant posts in this blog, reminding readers of the value that can be returned with a well planned email marketing program
David's ninth post speaks to the idea of 3 different forms of segmentation (profile, behaviour and lifestyle).
I hope you enjoy & can put to use the ideas here, as part of the larger series I am re-releasing.
The next post looks the value of behavioural-based segmentation