• Blog Post: Are you being social with your customer relationship management strategy ?

    Last week, I was out with Larry Ritter , SVP & GM of CRM Applications, talking to the UK press about the "Social Media meets CRM" story. During the day, we spoke to Marketing Direct , Joel Harrison of B2B Magazine and Stuart Lauchlan of mycustomer.com. Conversations ranged from "...
  • Blog Post: Calling in the crowd

    An investment in CRM software is key to customer retention strategy. But without social media interaction, a business' can only "know" about the conversations had directly. What happens when those customers talk about a business in other forums - blogs, forums, social networking sites,...