• Blog Post: Email Marketing - 6. An Introduction to Segmentation

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. I recently re-read them & believe there is merit & currency in most every post in the series. Ranging from strategy to the mechanics of list & email design, David elegantly captures...
  • Blog Post: Email Marketing - 7. Setting the Objectives for Success

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. I recently re-read them & believe there is merit & currency in most every post in the series. Ranging from strategy to the mechanics of list & email design, David elegantly captures...
  • Blog Post: Email Marketing - 8. Segmentation - Finding the right data

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. Ranging from strategy to the mechanics of list & email design, David elegantly captures the thinking behind successful email marketing programs. Rather than re-invent the wheel, I am going...
  • Blog Post: Email Marketing - 9. Segmentation - by Profile (1/3)

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. Ranging from strategy to the mechanics of list & email design, David elegantly captures the thinking behind successful email marketing programs. Rather than re-invent the wheel, I am going...
  • Blog Post: Email Marketing - 10. Segmentation - by Behaviour (2/3)

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. Ranging from strategy to the mechanics of list & email design, David elegantly captures the thinking behind successful email marketing programs. Rather than re-invent the wheel, I am going...
  • Blog Post: Email Marketing – 11. Segmentation - by Lifestyle (3/3)

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. Ranging from strategy to the mechanics of list & email design, David elegantly captures the thinking behind successful email marketing programs. Rather than re-invent the wheel, I am going...