• Blog Post: Email Marketing - the best & worst things ...

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. I recently re-read them & believe there is merit & currency in most every post in the series. Ranging from strategy to the mechanics of list & email design, David elegantly captures...
  • Blog Post: Email Marketing - 1. The Steps Involved in a Programme

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. Having re-read them, I believe there is much of value in every post of the series. Ranging from strategy to the mechanics of list & email design, David elegantly captures the thinking behind...
  • Blog Post: Email Marketing - 2. Strategy: Setting Goals

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. I recently re-read them & believe there is merit & currency in most every post in the series. Ranging from strategy to the mechanics of list & email design, David elegantly captures...
  • Blog Post: Email Marketing - 4. Aligning with your Brand

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. I recently re-read them & believe there is merit & currency in most every post in the series. Ranging from strategy to the mechanics of list & email design, David elegantly captures...
  • Blog Post: Email Marketing - 5. Knowing your Strengths, Working on Weaknesses

    A few years back, my colleague David Riordan , wrote an excellent series of articles about email marketing. I recently re-read them & believe there is merit & currency in most every post in the series. Ranging from strategy to the mechanics of list & email design, David elegantly captures...