Tags
  • Blog Post: How to Choose a CRM System - part 5 of 5

    Implementing the System What is the best way to make the implementation process a smooth and successful one? Consider the following guidelines: Create a blueprint To smooth the implementation process create a ‘blueprint’ of your CRM related business processes with your consultant or...
  • Blog Post: Success with Benefits - taking the long view of CRM

    I have, over the years, spoken about the importance of building a strong business case for CRM in the *first* instance - engaging with all stakeholders in a company, uncovering their business needs, speaking about ROI and shaping the story around those dimensions. What is often lost after the initial...