The Chinese subsidiary of Widex, a Danish manufacturer of hearing aids, has been running its business out of Shanghai since 1998 and employs 127 people. Because the products are made in Denmark, the focus of the office in China is on marketing and distribution, growing sales through distributors and referrals from doctors and schools for the deaf. Discover how they use Sage CRM to build customer loyalty with carefully targeted campaigns that add value in a price-driven market.