With continuing growth, Rockend was managing five different systems which did not communicate with each other. These disparate legacy systems were hindering efficiency and future growth. It needed an integrated system that would increase process efficiency and give everyone a single complete view of the customer.


An integrated Sage 300 ERP and Sage CRM solution was implemented to provide key infrastructure for growth. Sage CRM integrates with their website, CRMautomating the online ordering process. Rockend also use Sage eMarketing for Sage CRM to produce increasingly targeted and intelligent campaigns based on audience preferences and interest.


The new solution gives everyone within the organization a complete view of customers and the business. This in turn enables faster and more informed decision making, and it’s made the company more efficient.