Staatliche Porzellan-ManufakturMeissen found it impossible to offer adequate customer support with its old system and important data was stored at different locations. Other data was not even registered or was not accessible to all employees.


With Sage CRM the company is now able to integrate all existing data into one system and capture qualitative data, for example address or sales data, or service requests. This has allowed for exceptional customer service.


Every employee can now provide all relevant information to a customer at a glance and handle any other enquiries on any customer issues. The centralization of all relevant data, including history, allows for targeted follow-up and the program reporting is also extremely valuable for generating targeted marketing activities.