CATEL needed a solution that would support the solid and consistent growth that the company was seeing year after year. Also, due to the competitiveness and continuous evolution of the market, in order to maintain its position, one of its main objectives was to become more efficient.
Sage CRM gave CATEL broader segmentation of their database and drove efficiencies through their contact management capabilities. Real time information is now shared between support technicians and across the sales department.
Duplicated customer information is now eliminated and efficient reporting makes information much more accessible. Interactions with customers are now visible from their sales, marketing and support departments enabling them to optimize sales efforts and win more business.