Challenge

Yad Informatique needed a fully integrated CRM solution, centralizing customer information and leads whist encourage the sharing and access to customer information across the business.

Solution

Sage CRM has given Yad Informatique complete visability of its customers and their relationship history and the sharing of data across the business has helped to increase productivity. The reporting feature has streamlined its sales process and the company’s sales teams are able to track sales and losses more accurately.

Results

Thanks to its rich functionality, Sage CRM has equipped Yad Informatique with the tools it need to populate an accurate, centralised and easily accessible database for its customers, leads and suppliers. This has allowed for more precise targeting and better executed and more efficient marketing campaigns.