Challenge

Customer care at ELK became increasingly complex especially in the area of B2B as employees in different departments were using different systems and information was kept in duplicated Excel lists, making effective searches time consuming.

Solution

ELK chose Sage CRM, as it is easy to implement and has a user-friendly. Sage CRM created solid basis for the management of the different customer relations leading to coordinated sales activities as a result.

Results

Sage CRM enables ELK’s sales, back office and support to view all customer communications anytime and access all data, even when on the move.