Challenge
IBT needed a customer relationship management solution capable of managing and maintaining a large international database of contacts.
Solution
Sage CRM allows for the creation of defined and more narrowly targeted databases. And the web-based architecture and configuration capabilities of Sage CRM is vital for IBT Partners’ operational organization.
Results
The multilingual solution can be remotely accessed by all of IBT’s sales team and international partners. Now they are able to effectively manage thousands of national and international sales prospects and better meet their requests for quote. IBT Partners are also using Sage CRM on behalf of its customers, giving them the ability to create prospects databases and better target their communications activity.