Challenge
With a sales team that traditionally used a simple paper index card system, to boost its sales performance they recognised the need for a new CRM tool.
Solution
Sage CRM has enabled Columbia France’s sales team to streamline its teleworking and combined with real-time knowledge of its customers’ previous history and communications. Sage CRM also enabled the company to optimize key sales and marketing initiatives.
Results
Sage CRM meets the needs of the company’s sales team. They are able to access real-time data on their smartphone, tablet or mobile making it easier for people who are constantly on the move and saving them an incredible amount of time. Direct marketing efforts are now more accurate and efficient and Sage CRM helps the company to make strategic business decisions.