Having initially relied on a CRM tool developed in-house, AXONE Group soon exhausted the potential of that tool. The company They started looking for software that could give it a better view of clients and relationship. It also wanted to centralize customer information into a single database.
Sage CRM met all of the company’s business requirements and also had the advantage of integrating with its existing information system, as well as being open enough to allow the development of add-ons.
Through Sage CRM and its visibility into the group’s activities, AXONE Group is now able to identify active and inactive customers more easily and adapt its sales and marketing strategy accordingly. Employees are now able to target their marketing efforts better, improve follow-ups, guide their service centre and become more productive.