Challenge

TODD needed to supply its sales team with a suitable solution that would support sales efforts, improve its knowledge of customers and drive business productivity.

Solution

Sage CRM fulfilled all the criteria defined in TODD’s specifications in terms of features and price. The flexible and configurable solution interfaces with their billing software and Sage CRM’s user-friendliness and intuitive interface simplified its adoption by users.

Results

TODD is now equipped with a computerized, central and dynamic database with data that is easily accessible to all of the sales team.
It is now able to see a complete picture of their customers allowing them to improve customer knowledge and assess potential, as well as develop its marketing and communications operations.