Challenge

Nissan Motorsport needed a CRM Solution that would centralize its management of sponsor relations and allow it to manage those relationships efficiently and effectively.

Solution

Nissan Motorsport now has a central portal for all communications, and the ability to easily manage contractual agreements and renewals. The business also now has access to this information and no longer overlaps on opportunities.

Results

The central repository of information has increased efficiency within the team and ensures efficient partner communications. Sage CRM has also helped the company streamline its sales processes and prepare information key management information more easily through automated reporting tools.