Gressco’s largely manual and disconnected systems for handling marketing communications, opportunity tracking, and customer support were no longer adequate as the company grew. It recognized the need for a comprehensive, centralized CRM solution.

Sage CRM was selected for its broad functionality and flexibility to address marketing, sales, and support challenges and for its integration with Sage 300 ERP.

Through targeted marketing, the company is able to tailor its catalogue mailings to the desired audience, saving money and improving campaign results. Customer service levels and response time have improved. Opportunities are now tracked from initial communication, increasing the win ratio. Seamless integration with Sage 300 ERP eliminates duplicate data entry and provides sales and marketing teams with a complete picture of the customer relationship.