A growing company with an increasingly mobilised workforce, AIS wanted to give people better access to information in the field and build up a better database of sales and leads that was centralised and complete.
Sage CRM ticked the crucial box for mobile efficiency while providing a central database of customer information that would better serve sales as well as engineering support services.
Not only has Sage CRM contributed to a growth in sales, it has improved overall operational efficiency and brought the business much closer to customers and prospects. Sage CRM has taken AIS to another level and proved to be a perfect fit as the business looks to develop. “It has given us a much more fluid way of seeing what’s happening with our customers by monitoring and tracking the course of our relationship. We have a much better handle of operations while always keeping the customer at the forefront,” concludes Wayne Fenlon, Sales Manager at AIS.