HTDS needed to centralize its customer relationship management tool to enable them to streamline its complicated business processes and improve marketing and sales management.

HTDS selected Sage CRM because of its single database, which served to overcome its main issue with regards to the decentralized and multi-country customer relations management. The company also selected Sage CRM because it can integrate with existing Sage software which HTDS uses.

The new user friendly system has allowed HTDS to speed up their procedures and create quotes in different currencies directly from Sage CRM. The company is now able to improve the relevance of its marketing campaigns, which are now better targeted according to clients’ expectations and profiles.