In an ever increasing competitive market, Island Lake Resort Group needed a CRM solution that would help them to market more effectively to remain profitable - and grow. They required a customizable system that would allow for data from reservation and point-of-sale systems.

The Group migrated from Sage Simply Accounting to Sage 300 ERP for enterprise-class accounting and Sage CRM from a competitive CRM product. Sage CRM provides comprehensive information about customers and prospects’ - enabling the Group to more effectively market its tours - and integrates with Sage 300 ERP as well as third-party POS and reservations systems.

Sage CRM enables the Group to maintain and grow profitability despite intense competition, by giving the Group a huge competitive advantage. Bookings have increased by as much as 50 per cent every year since implementation. Sage 300 ERP has allowed it to manage this growth.