Buffalo Sabres used a combination of proprietary systems, custom database applications and third-party products to manage its sales and marketing efforts. The combination of customer databases required multiple data entry, prevented strategic sales efforts, and produced errors.

Sage CRM was implemented and automated all aspects of customer relations management, from account services and season-ticket information, to ticket sales and processing.

Thanks to Sage CRM, customer service administration time has been reduced by 20 percent. The reporting in Sage CRM provides management with detailed insight and activity on demographics and enabled them to tailor marketing campaigns which boosted sales significantly.