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  • Blog Post: Working with Mass E-mails (in a system not integrated with Sage E-marketing)

    Sage CRM v7.1 is something of a game changer for marketing teams. It offers integration with Sage E-marketing and so can provide a very sophisticated set of services to those engaged in e-mail based marketing communication to their customers and prospects. Sage E-marketing for Sage CRM v7.1 includes...
  • Blog Post: Light up your E-marketing List

    One of the key features of the Sage CRM v7.1 release is Sage E-marketing for Sage CRM . In my previous blog article , I explored how e-marketing can benefit a company and how it should be included as an integral part of a company's marketing activity. This article talks about the importance of the...
  • Blog Post: Email Marketing Strategy - SWOT Analysis

    Hi there! An important part of forming your strategy around the email marketing programme will be to conduct a SWOT analysis. I think most people will be familiar with this term - basically a review of the Strengths, Weaknesses, Opportunities and Threats provided by email marketing within your organisation...
  • Blog Post: Email Marketing List Growth and Management - An Introduction

    Hi there! "The biggest factors in improving deliverability, 64% said clean up-to-date lists, with relevance at 52% and sender reputation at 42%. - Econsultancy "Email Marketing Census 2011" (2011)" At this point in the email marketing programme, you will have seen how planning...
  • Blog Post: Email Marketing Layout and Design - Layout: Heatmaps (4/4)

    Hi there! To follow on from the previous blog on personalisation and mobile devices in your email layout, we finish up this mini-blog series on layout by looking at one of the more advanced tools you can use - heatmaps . Heatmap and Layout: One of the more advanced tools that companies...
  • Blog Post: Email Marketing Analysis - Quick Refresher (2/2)

    Hi there, In the second part of this blog we will take a brief look at the other main UI screens in Sage E-marketing for Sage CRM: the E-marketing Campaign Summary Screen, E-marketing Campaign Analysis Screen and Report Screen . E-marketing Campaign Summary Screen: As the name would suggest...
  • Blog Post: Email Marketing Segmentation - by Lifestyle (3/3)

    Hi there! There are a number of ways in which you can use the data that you hold on your customers to build up a more accurate picture of the type of lifestyle and habits they are likely to have. This can be a very powerful way of determining how you should talk to these customers, what offers will...
  • Blog Post: Email Marketing Segmentation - Setting Objectives

    Hi there! As we discussed in the email marketing strategy whitepaper, you need to set yourself some overall objectives - the same is true for segmentation. Start by thinking about your business, what the key factors of success are outside of the email program and decide what the most important...
  • Blog Post: Email Marketing Analysis - Quick Refresher (1/2)

    Hi there, As mentioned in the previous blog , at this point in this series we are going to do a quick "refresher" on some of key messages around integrated email marketing, take a quick look at some key in-product screens before analysing the demo data. Why integrated email marketing...
  • Blog Post: Email Marketing Layout and Design - Layout: HTML, Rendering (1/4)

    Hi there! With the key Christmas season for marketers upon us, I am accelerating the blog postings around layout and design in a short 4 part mini-blog specifically on email layout. A key component of successful emails is of course your layout. Whatever is displayed in the preview pane, or...
  • Blog Post: Email Marketing Analysis - Understanding ROI

    Hi there, When the figures from your campaigns start coming back, it is inevitable that ROI discussion will be a central topic, particularly with senior management. While it would be foolish to diminish the importance of ROI (particularly with those who are providing budget for your campaigns...
  • Blog Post: Email Marketing Automation - Customer Lifecycles (part 2)

    Hi there, In the last blog we took a look at a hypothetical customer lifecycle and mapped 4 stages that the customer (generally speaking) could move through. Unfortunately for email marketers however, the customer journey is rarely quite as linear as that! With this in mind, your automation...
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  • Blog Post: Email Marketing List Growth and Management - List Management

    Hi there! According to the "Direct Marketing Association"*, good list management facilitates message delivery and more importantly will help build consumer trust. In that respect, sending e-mail to addresses that don't or no longer exist is regarded as the type of "bulk blast"...
  • Blog Post: Email Marketing Analysis - An Introduction

    Hi there, At this point in the email marketing programme cycle, you will hopefully have sent your first campaign! You may or may not have chosen to implement automation as part of this process; regardless it is vital now that you have built in some time to do the appropriate analysis of the campaign...
  • Blog Post: Email Marketing Strategy - KPIs

    Hi everyone, Further to yesterday's blog on setting some strategy goals for your email marketing programme, I thought I'd quickly follow up today with assessing some KPIs (Key Performance Indicators)! The key point to begin is that any KPI or other metric you employ should be business led...
  • Blog Post: Email Marketing Layout and Design - An Introduction

    Hi there! As mentioned previously in the "Email Marketing Strategy" blog article, we are now living in an email-dependent society where customers are bombarded by an array of electronic communications, 89% of which is spam. Therefore it is critical that the design and layout - from subject...
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  • Blog Post: Email Marketing Automation - Implementing a Welcome Programme

    Hi there, A welcome programme is an automated set of activities that are designed to guide a prospect through the initial phases of interaction with your organisation. Remember, at this point the individual has agreed to sign up for more information and has therefore expressed some level of interest...
  • Blog Post: Email Marketing Analysis - Metrics Overview

    Hi there, Choosing your metrics is an important decision for your company to make, however you must also keep in mind that many variables come into play that may not be reflected in the figures themselves. This key point was made recently in the blog "Email Marketing Reports"., i.e...
  • Blog Post: Email Marketing Analysis - Do a Campaign Review

    Hi there, An equally important part of the analysis phase of email marketing is to undertake a review of the campaign performance. This is from an organisational and delivery perspective, metrics don't really play a part in this process. With this in mind, it is useful to do a "health...
  • Blog Post: I know what you have done... now what do I do? Leverage the results of your E-marketing Campaign

    Following on from my blog about viewing the results of our E-marketing Campaign ; now we look at how you can use those results to create a more targeted and effective marketing strategy. We've already seen how we create an E-marketing Campaign and gotten our results back. So how do we use these...
  • Blog Post: Email Marketing Segmentation - by Profile (1/3)

    Hi there! In this 3-part mini-blog we will look at 3 different forms of segmentation (profile, behaviour and lifestyle). Profile based segmentation tends to be the simplest and most commonly used method for segmenting emails. Many people are using a form of profile based segmentation without realising...
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  • Blog Post: Email Marketing Layout and Design - The Newsletter

    Hi there! The newsletter is one of the most valuable email marketing tools. It is highly flexible and allows the sender to build a dialogue with the recipient in a non-intrusive manner. Therefore it is usually the format used in the "awareness" phase of email marketing communication...