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  • Forum Thread: License Key- on premise, Sage 300 Sage CRM integrated version

    All of a sudden I am getting a blue bar at the top of all the screens saying saying: You are using an unregistered version of Sage CRM. Please register your Sage CRM software Can someone point me in the right steps to complete what ever needs to be done?
  • Media: Sage CRM drives growth & empowers teams at Thermo-Twin Industries

    Challenge Disparate databases and standalone systems were hampering sales and making it difficult for management to analyze the business and plan future strategies. Solution With a single source of customer data, sales, marketing and management teams are empowered with easily accessible information...
  • Media: Customers for Life: Why Sage is the Only Choice

    Over 15,000 small and medium sized companies across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction count. Download this eBook to explore a selection of our customers’ stories across five industries including: Banking &...
  • Media: Distribuidora Joan unifies its management processes with Sage CRM

    Challenge Distribuidora Joan wanted to achieve better stock control in order to optimise procurement and to better manage production orders. It needed better visibility accross the whole business with monitoring of the sales force, clients, campaigns and results. Solution Sage CRM was deployed by Distribuidora...
  • Media: Enablis transitions to Sage to sustain future growth

    Enablis' previously deployed solution was unable to scale with the growth of the business and would have required considerable customization to handle a fast increasing customer base. Sage CRM and Sage 300 empowers Enablis with integrated front and back office business processes and workflows whilst...
  • Media: An integrated solution equipped for success

    Challenge Esbee Dynamed needed a real-time view of its business so that management could make informed decisions quickly. They wanted to improve customer support levels and retain existing customers. They required a tool enabling them to keep on top of changing trends and help in the company’s...
  • Blog Post: "Out with the old, in with the new". Why reviewing your software make sense.

    Many of our customers have been using our products for years. Yet these customers' business may have evolved - perhaps through growth, maybe through a change in strategic direction, even changes in compliance or similar. Change also comes from younger generations, wanting to add software & automation...
  • Forum Thread: Sage CRM / Sage 300 Integration

    Hi, We're using Sage CRM 7.3SP3 and Sage 300 2014. We have an issue where by if a Customer Name entered into Sage 300 is over 30 characters an error is thrown and won't allow the change or new entry into Sage CRM and vice versa. In CRM we get a SQL error. I've checked the allowed characters...
  • Blog Post: The Email Marketing Programme Explained

    Building on my previous blog entry, let's take a look at what the steps in your email marketing programme mean in a little more detail. Strategy A consistent & long-term strategy is essential for successful email marketing. After all, if there is no overall plan as to the WHY & WHAT...
  • Blog Post: Email Marketing Strategy - Setting Goals

    In the previous blog entry in this series, we explained an email marketing program in some more detail. In this post, we'll take this a step further by looking at goals. The first stage in formulating an email marketing strategy begins with outlining the objective(s) of the programme. Ideally...
  • Blog Post: Email Marketing Strategy - KPIs

    Further to the previous blog entry in the series, this post speaks to the idea of assessing KPIs (Key Performance Indicators). Any KPI / metric you employ should be business focused , not operationally driven. However operational metrics will help refine the tactical delivery of the campaign in line...
  • Blog Post: Email Marketing - 4. Aligning with your Brand

    A few years back, a then colleague of ours gave an excellent overview of email marketing. Ranging from strategy to the mechanics of list & email design, the series elegantly captured the thinking behind successful email marketing programs. Rather than re-invent the wheel, I have shamelessly borrowed...
  • Blog Post: Email Marketing Strategy - Brand Alignment

    The previous post talked about thinking & setting key performance indicators (KPIs) - this time, I am talking about aligning your program with your brand. "Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of...
  • Blog Post: Email Marketing Strategy - SWOT Analysis

    The previous post looked at brand alignment and important consideration on your tactical activities. Let's move on to analysis of your email marketing strategy. An important part of forming your strategy will be to conduct a SWOT analysis. If you are not familiar with this term, it is a review...
  • Blog Post: Email Marketing Segmentation - Introduction

    The previous post was the final piece that looked at strategicc readiness for email marketing. This week we move on to an area of huge importance to the success of an email marketing programme - segmentation. Segmentation is the method by which we craft information that is tailored and delivered to a...
  • Blog Post: Email Marketing Segmentation - Finding the right data

    The previous post looked at setting objectives - let's now move on to data sets: There are many ways that a database can be segmented but the best place to start is pragmatically marketing your product or service. Segmentation is driven by data and, importantly, be sure you check 'what you...
  • Blog Post: Email Marketing Segmentation - by Profile (1/3)

    The previous post looked at sources of data - now we move on to segmentation approaches, specifically the three different forms of segmentation ( profile, behaviour and lifestyle ). Profile based segmentation tends to be the simplest & most commonly used method for segmenting emails. Many people...
  • Blog Post: Email Marketing Segmentation - by Behaviour (2/3)

    Moving on from our last post on basic profiling, let's look at increasing the sophistication. A powerful way of segmenting your database is to look at 'click behaviour' as well as browsing or purchase history.In comparison to profile based segmentation ( which relies on customers to actually...
  • Blog Post: Email Marketing Segmentation - by Lifestyle (3/3)

    Moving on from our previous post , let's talk about lifestyle modelling. There are a number of ways in which you can use the data that you hold on your customers to build up a more accurate picture of the type of lifestyle and habits they are likely to have. This can be a very powerful way of...