Hi there, To give some context to the analysis metrics, it is important to understand the context of the demo data. The hypothetical company, Panoply Technologies, is a vendor of time and event management software. To boost sales they have decided to run an event in New York, and have built...

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Hi there, In the final part of this section on maximising automation potential, we will focus on driving users to generate content, exploiting cross-sell opportunities in transactional mail and targeting customers who don't complete purchases online. Drive user to generate content It...

Hi there, In the final blog in both the "Analysis" phase, and in fact of the full 6 part series, we will revisit the demo data results in Sage CRM, have a short summary of the "Analysis" phase and look at some next steps. Revisiting the "Time/Management Event"...

Hi there! Before designing your email you will hopefully have consulted internally on the campaign objectives and ensured your creative ideas are aligned with the brand direction. Now it is time to turn to the type of email you are going to send, and then decide on an appropriate template for...

Hi there! To ensure that you can easily access all the blog content on this subject (as of 2 weeks ago we had 30 blogs posted and 46,000 views - thanks to all!), please use this blog link as your directory for accessing each of the topics and themes covered since the series began last year. This will...

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Hi there! Implementing automated marketing into your campaign is a decision that has to be carefully considered. The benefits in terms of increased ROI are tangible and real (if done correctly), however there are considerable challenges. These include aligning automation with campaign and company...

Hi there, Further to yesterday's blog on "re-engagement", it is also possible to focus your content based on a particular step in a sales lifecycle. This allows you the opportunity to both build anticipation and possibly cross-sell or up-sell other related services. This is done...

Nurture your business this summer with Sage CRM v7.1 SP1 and drip marketing! We are pleased to announce the release of Sage CRM v7.1 SP1 which incorporates the new drip marketing functionality. Drip marketing is a powerful new addition to the Sage E-marketing for Sage CRM connected service...

Hi there, In this blog we will look at " Opens by email and unique opens by email" , "Clicks by link, unique clicks by link, unique clicks by email" and "Unopened, bounced, unsent" metrics. Opens by email and unique opens by email These two metrics are similar...

I’d like to share with you a feature of the Interactive Dashboard in Sage CRM v7.1 that many of you may not be familiar with. The Custom Website Gadget allows you to interact your CRM data with third-party websites. What does this mean I hear you cry! Well the best way to explain is to...

OK so you've spent time developing your template, proofing your text and making sure that you've included all of your desired recipients in your group. You then send your E-marketing e-mail out into the ether and hope that people have read it! Right? Well no! With Sage E-marketing for Sage CRM...

Hi there! "Q: What is the most important objective for email marketing in the coming year and why? A: Timing emails with content that is relevant to where the prospect/lead is in the sales cycle."* Every business has a different customer and sales lifecycle, therefore one of...

Hi there! When thinking about building up your list, there are two areas you need to look at. Firstly look outside your email marketing system. This could be, for example, via networking, tradeshows, seminars or other events. There is also potential within your Sage CRM system, i.e. through...

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“The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” – Peter Drucker The new Sage E-marketing for Sage CRM module is a powerful tool for businesses. Used effectively, it can help businesses to build...

One of the key features of the Sage CRM v7.1 release is Sage E-marketing for Sage CRM . In my previous blog article , I explored how e-marketing can benefit a company and how it should be included as an integral part of a company's marketing activity. This article talks about the importance of the...

Hi there! "The biggest factors in improving deliverability, 64% said clean up-to-date lists, with relevance at 52% and sender reputation at 42%. - Econsultancy "Email Marketing Census 2011" (2011)" At this point in the email marketing programme, you will have seen how planning...

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Hi there, In the previous blog we took a brief look at implementing a welcome programme as part of your automated campaign. We also highlighted the importance of understanding your customer sales lifecycle. At this point you will be in a position to start developing different campaign content...

Hi there, In the second part of this blog we will take a brief look at the other main UI screens in Sage E-marketing for Sage CRM: the E-marketing Campaign Summary Screen, E-marketing Campaign Analysis Screen and Report Screen . E-marketing Campaign Summary Screen: As the name would suggest...

Hi there! At this point in the journey through the email marketing programme, you will (hopefully!) have picked up some useful tips on how to maximise the impact of your mail content, layout and design. To finish up we will take a quick look at the key points to consider: The email layout...

Hi there, In the last blog we took a look at a hypothetical customer lifecycle and mapped 4 stages that the customer (generally speaking) could move through. Unfortunately for email marketers however, the customer journey is rarely quite as linear as that! With this in mind, your automation...